Do you have some money stashed in a savings account somewhere? How much interest’s accruing on it? 5% per annum? 1%? Why not invest it rather? You’ll get far, far better returns. Or, start a business and hit bigly.
Are you interested?
Take breads for instance. For some time now A1 Bread has been the go to guys in the capital selling as much as 60 000 breads per day. And then along came a rival—Hot Ovens. Now, I don’t know the dynamics and I don’t who’s leading and who’s chasing, but I know for a fact that there’s room for a third player.
Learn the trade
Yes, you can come up with a bakery and bread that trumps both of these options if you’re smart enough about it.
If you know how to bake already, great. If you don’t, get talking to a bakery, learn the trade, or employ the best bakers. Rarely does the CEO not know or have firsthand information about what his company is into. You gotta get your hands dirty a little and know what goes into the production of your products.
Put on your Sherlock Holmes cap and find answers to some pertinent questions. What made A1 Bread popular? How different is Hot Oven’s range of breads? Is it possible for a third competitor to trump them both?
If you ask me that third question, I’ll boldly answer “yes.”
Plant a flag on the moral high ground
Find a cause to support or an agenda to push. Hopefully one that benefits a large segment of the populace or communities—especially people who will be patronizing your product. Then slap it on your product. Say, you could have a sanitation brigade operating as an affiliate of your bread company and organize and undertake weekly cleanup activities in every community in which your bread is largely patronized.
Or, you could start a Read Ghana Read project and pledge to donate Ghc 1.00 towards the building of public libraries in every village in Ghana every time a single unit of your bread get’s sold. That’s one way to trump the competition. You seize the moral high ground. Do it before this month runs out or I will.
By Stan Dugah